Capital goods in the medtech industry: Marketing from A to Z

Our client – an up-and-coming company in the Bernese Midlands – has established itself in international markets with innovative femtosecond laser technology and diagnostic equipment for ophthalmology. Its solid economic situation allows further investments in new surgical techniques in the field of ophthalmology in the medium term. The marketing management department develops and implements a global marketing strategy. As reinforcement, we are looking for an experienced, strong leader - male or female - as

Director Marketing Management Ophthalmology

In this position you will head a department with proven marketing and graphic design specialists. The areas to be developed are multichannel marketing, KOL management, branding, graphics and convention events. In close cooperation with your supervisor, you will manage the implementation of the company’s global marketing strategy. In order for this to succeed, it is essential that you coordinate your activities with your colleagues from product management and sales. The booming ophthalmology market and the dynamics of an independent, medium-sized company require a goal-oriented approach. You will report directly to the VP Marketing & Sales and thus have close contact with the management. The latter will greatly appreciate your input into the overall development of the company.
Your tasks 
  • Developing the global marketing strategy with corresponding concepts for implementation
  • Standardizing and improving marketing activities 
  • Planning sales promotion measures (trade conventions, print, web, KOL management)
  • Creating corresponding market analyses and trends
  • Supporting the worldwide distribution partners
  • Further developing performance in marketing management, branding and PR
  • Team leadership based on level-appropriate coaching
Your profile 

  • Business administration with a focus on marketing
  • Several years of experience in the international marketing of capital goods
  • Knowledge of medical technology or ophthalmology would be an advantage
  • Conceptual and analytical skills to develop the marketing strategy
  • Implementation qualities with a focus on international markets
  • High-level social skills with proven experience in team leadership
  • Excellent communication skills
  • Business-fluent in German and English
  • Willingness to travel in the range of 10 to 20 percent of your working time
You have a degree in business administration as well as further training in marketing, and have already successfully managed a group or department of marketing specialists in the context of your previous professional activities. You are communicative and performance-oriented and look forward to developing your creative energy within a dynamic company. You are business-fluent in English and German; further language skills are an advantage. Please call us for a non-binding preliminary discussion or send us your application by email. We look forward to getting to know you. 
  • Job title
    Director Marketing Management Ophthalmology
  • Sector
    Medical Technology / Healthcare
  • Occupational group
  • Region
  • Reference number
  • Your consultant
    Martin Käser
    Martin Käser -
    Neuengasse 39
    CH-3011 Bern
    +41 31 326 23 23
Martin Käser
Martin Käser